One of the most important things to consider when creating a new website is the structure and navigation of the web pages. Web Design should be an intelligent solution to enhance your online presence by providing a user friendly website for your potential clients or customers. Before sitting at a computer to begin the construction of a website a designer should create on paper a sitemap / diagram that will provide clear instruction of how the website should be designed and linked together. The linking of web pages forms the foundation of how your website will be navigated. The simple solutions are often the best but this still takes a degree of planning and experience to perfect.

 

Your homepage should be the point at which your visitor can access any page or at least the main sections / categories with only one click of the mouse. It is essential that the navigation bar be positioned in an obvious place for your visitor and that its usage be as simplistic as possible to create a confidence within your visitors when they try to find their way around the website. One of the most difficult things when it comes to Web Design is to see is how easy your website is to navigate. If you are very used to websites and their construction then what you feel is a simple navigational solution may not be so simple to users that are less advanced when it comes to the world wide web and if you are a web designer then the majority of your business will come from businesses or individuals that do not know how to construct a website so you do not want to scare off potential customers with complicated website to navigate. The best test is to ask somebody who has not seen your website before and has little knowledge of the internet / websites to visit your site and see how easily they can find their way around.

 

Firebubble provide intelligent solutions for websites and their navigation as we have learned from experience what works best. If you would like assistance with the construction of your website please contact the studio with your requirements.

If you have or would like to have your logo design displayed on your Website then you will need the correct file for this purpose. A website logo should be in a readable format such as a J-Peg. A J-Peg is a compressed file which is excellent for achieving reduced file sizes for images / logos. Having smaller file sizes for your website images is important as the larger the file sizes of the images placed on your web pages the longer it will take for your visitors to load your pages. If you have too many large file sizes for images on a web page the page may take so long to load that your visitors will give up and go elsewhere. The best practice is to reduce the file sizes using image based software such as Adobe Photoshop so that the overall file size is as low as possible without losing quality. However it is important that you do not become over paranoid about file sizes compromising quality of images for loading time speeds. Just reduce the file sizes of your logo / images as much as possible whilst ensuring the quality is not effected too much. If an image begins to look pixilated then you have reduced the file size too much.

 

Another important factor for reproducing your logo design within your Website is the size of the image. It is not the best practice to take a large image and then reduce it down to a very small size as this will result in a loss of quality within your logo design especially noticeable around the type where it may become blurry and difficult to read. The best way to solve this problem is to open your logo in Adobe Illustrator or other vector based programme and export the image from there at the correct size and resolution so that when you open your image it does not need to be re-sized, this will provide a quality image for your Logo Design when you need to place it within your web pages.

 

Firebubble provide print and website ready files for your logos so that you may get the most out of your new logo. Having the correct files is essential for business logos so as to ensure efficiency especially when it comes to marketing.

A good Logo Design is a logo that communicates something about your business. An experienced Logo Designer can communicate through a logo design meaningful information to your intended market. For example if you own a professional corporation that is also environmentally conscious of its actions then your Logo Designer could create for you a professional logo with a corporate style. The designer could also add a natural feel to the logo design using natural / earthy colour schemes or by adding something naturally symbolic within the design itself. Business Logos that communicate also win new business they are an advertisement in themselves and an impressive business identity is far more likely to attract new business than a dated logo which communicates little or nothing to your intended market.

A Logo can also communicate useful information about the service which your business has to offer and a professional logo tells your intended market that you offer a professional service. It is important to remember that if a member of the public has not used your business in the past all they will have to go on is what they have seen or heard about your business so the best way to attract new customers is to build up a good reputation by making customer satisfaction your number one goal and to present your business with an attractive identity they communicates professionalism so that potential customers can see and hear good things about the service you offer.

The importance of a professional logo design for a business is often over looked. If you are planning to build a strong business identity or brand then you will need a solid foundation to build from.

A logo is this very foundation for a business identity / brand. If you want to portray a professional identity through your marketing material such as letterheads, business cards, brochures, leaflets and a website then you will need a professional foundation to build from to begin this branding. Your business stationery and marketing items will be designed around your logo design so as to build a stronger identity for your business that is to become recognisable by your clients and customers. If you have a poor logo design then it is very difficult and sometimes close to impossible to create a professional business identity in the eyes of your intended market.

What is a Logo?

A logo design is a symbol, a visual representation of your business that should communicate something informative and meaningful. An experienced Logo Designer can even communicate through a logo design your business ethos or an individuals personality, which can help to win business from individuals and organisations that share the same beliefs. It is a good idea to consider your Logo Design budget within your business plan as a logo design should be seen as an investment for your business that will help to win new business through your Company’s enhanced identity. It is all too often the case though that smaller businesses cut this very important corner and begin their own branding with a poor logo design which only leads to the realisation that it will cost far more to upgrade their Company’s identity now that the logo branding has begun.

If you do have a lower budget then it would be best to reduce the amount invested in other areas of design work such as leaflets and brochures which will need changing from time to time anyway. The best advice when it comes to building a visual identity / brand for your business is to begin with a solid foundation so that the necessaries are there at a later time to build from.