Search Engine Optimisation – FAQ

Search Engine Optimisation (SEO)

SEO is the process of optimising a websites performance with search engines such as Google so as to achieve better results for your website for relevant search terms. Achieving higher positions in search results helps other businesses and individuals to find the products or services you have to offer.

SEO offers one of the highest returns on marketing investment and so has become an essential marketing strategy for businesses who wish to reach new clients and customers.

How do you optimise a website with Search Engine Optimisation?

There are 3 areas of Search Engine Optimisation which are essential for a successful SEO campaign. The 3 areas are: Search Analysis, Onsite SEO and Offsite SEO.

Search Analysis is the process of looking at what people are searching for in relation to a product or service you provide in order to create ‘Keywords’ or search terms that will provide the foundation for a successful campaign. Many businesses make the mistake of going for the obvious search terms but the competitiveness for obvious search terms means that an SEO campaign will not succeed due to the competition being too strong. Evaluating the competition is essential for achieving effective results.

Onsite SEO is the process of applying what was learned from the relevant search analysis to a website. This involves editing website ‘meta tags’ and evaluating the content on a website. Meta tags are not always visible on a website but they are embedded within a websites code and search engines such as Google will be able to read them. The content on a website also needs to reflect the targeted search terms and the linking of a websites pages also needs to be considered.

Offsite SEO is the process of promoting a website on the world wide web in order to build up links from other websites to your own. These links need to come from respectable sources and should be relevant to the content on your own website. The building of links to your website is noticed and indexed by the search engines and when this is done professionally, this greatly helps the performance of a website within the search results for the targeted search terms.

Why is FireBubble a good choice for my SEO?

You will receive a complete SEO online marketing campaign with guaranteed improvements in your websites performance in search results within 6 months or your money will be refunded (6 months is required as it takes search engines up to 3 months to index all links and apply the changes to their search results).

Your SEO campaign will also be based on achieving realistic results using respectable techniques so as to preserve the integrity of your businesses reputation.

Why is SEO expensive?

SEO campaigns require a huge amount of time if they are to be successful and to be safe for both your website and your businesses reputation. There are many other companies that offer very cheap packages but such packages involve building non relevant links using dated techniques which can actually harm both your search engine rankings and your businesses reputation through penalties delivered by Google or through having your business associated with less than trust worthy sources.

An effective and safe approach to building links is to use quality content such as informative articles. Google encourages businesses and individuals to use quality content in their SEO campaigns rather than other dated SEO techniques such as mass directory submissions which are now widely considered as spam.

So why does SEO cost so much?

Creating the required amount of articles / content for an online marketing campaign takes a lot of time and each article needs to be unique in order to be effective. It is for this reason that even with our starter SEO package the creation of many articles is included so that quality links to your website can be obtained. An effective campaign will also require search analysis and analysis of your websites coding / content which totalled together amounts to a huge amount of time and requires excellent knowledge of effective SEO techniques which continually have to be researched and refined as search engines develop and evolve.

Do I need to understand everything about SEO to use this service?

No experience or understanding of SEO techniques is required in order for customers to benefit from one of the SEO packages. FireBubble will take care of everything so that customers can simply order one of the packages and see improvements in their search engine rankings.

Can I re-order after my 3 months campaign?

Yes, there are no ongoing contracts so that customers have the freedom to choose only to order once or to order every 3 months if ongoing SEO is required.

If customers require on going SEO then a wider range of SEO techniques will also be employed so as to provide even more effective results for longer term campaigns.